 An integrated model for predicting consumer's intention to write online reviewsSaumya Dixit, Anant Jyoti Badgaiyan and Arpita Khare Journal of Retailing and Consumer Services, 2019, vol. 46, issue C, 112-120 Abstract: For marketers, consumers’ increasing use of online reviews in arriving at purchase decisions is a double edged sword. On one hand, it presents opportunity for manufacturers and sellers to be highlighted for their good work, but at the same time, there remains a possibility of negative review impacting goodwill and reputation. Hence, it is important for managers to identify factors that impact consumers’ intentions to write online reviews. This research delves into this aspect by trying to identify the factors that impact reviews writing intentions of consumers for restaurants. The study extends the theory of planned behaviour with additions of variables such as ego involvement, taking vengeance and helping a restaurant. For this, 252 valid responses were obtained, and structural equation modeling was used to test the proposed model. Results indicate that perceived behavioural control, subjective norms, ego involvement and taking vengeance are significant predictors of intention to write online reviews for the restaurants. Keywords: Intentions to write online reviews; Consumer behaviour; Theory of planned behaviour; E-WOM (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:46:y:2019:i:c:p:112-120 DOI: 10.1016/j.jretconser.2017.10.001 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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