Dining alone or together? The effect of group size on the service customer experience

Clauzel, Amélie, Nathalie Guichard and Riché, Caroline

Journal of Retailing and Consumer Services, 2019, vol. 47, issue C, 222-228

Abstract: Within the broader field of consumer experience of services, this paper addresses the impact of the size of a group of consumers sharing the same meal experience in a restaurant. This research is based on the quantitative analysis of sales receipts from 2753 restaurants tables. Multinomial logistic regression models and variance analysis show that the individual spend per guest depends on the number of guests per table. They also reveal that the proportion of prix-fixe menus ordered by table (vs. Ã -la-carte) is mostly maximized for meals taken as a couple and minimized for meals taken alone, depending on restaurant settings.

Keywords: Service experience; Restaurant; Group size; Individual spend; Menu; Consumer groups; Companions (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698918305800
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:47:y:2019:i:c:p:222-228

DOI: 10.1016/j.jretconser.2018.11.010

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().