Beyond coolness: Predicting the technology adoption of interactive wearable devices

Jina Kim and Eunil Park

Journal of Retailing and Consumer Services, 2019, vol. 49, issue C, 114-119

Abstract: Now, interactive wearable devices (IWDs) are widely used. Despite the popularity of IWDs, only few studies have investigated users' perceptions of IWDs. Thus, this study introduces an adoption model for IWDs, and investigates whether the coolness of IWDs, which is organized by attractiveness, utility, originality, and subcultural appeal, along with perceived usability, contributes to the adoption of IWDs. The structural results from 1138 respondents indicated that attractiveness and originality have positive effects on users' hedonic values, whereas utilitarian values are enhanced by perceived usability, utility, and attractiveness. Both potential future research areas and implications are presented.

Keywords: Interactive wearable devices; Coolness; Attractiveness; Adoption (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (16)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698918309044
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:49:y:2019:i:c:p:114-119

DOI: 10.1016/j.jretconser.2019.03.013

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().