Managing point of purchase advertising: Effectiveness in terms of recall and recognition

Pedro Reinares-Lara and Martín-Santana, Josefa D.

Journal of Retailing and Consumer Services, 2019, vol. 49, issue C, 289-296

Date: 2019
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:49:y:2019:i:c:p:289-296

DOI: 10.1016/j.jretconser.2019.04.004

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