The impact of digital books on marketing communications

Wilson Ozuem, Kerry E. Howell and Geoff Lancaster

Journal of Retailing and Consumer Services, 2019, vol. 50, issue C, 131-137

Abstract: Determining how notions of digital books influence digital divide and decision-making for organisations is problematic, not least because it is an evolving concept, rooted in consumer and organisational awareness in relation to levels of technological adoption. The concept represents a phenomenon that is elusive and prone to misconception.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:50:y:2019:i:c:p:131-137

DOI: 10.1016/j.jretconser.2019.02.015

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