 Understanding consumers’ behavior to adopt self-service parcel services for last-mile deliveryMin Zhou, Lindu Zhao, Nan Kong, Kathryn S. Campy, Ge Xu, Guiju Zhu, Xianye Cao and Song Wang Journal of Retailing and Consumer Services, 2020, vol. 52, issue C Abstract: Self-service parcel delivery service has been favored by E-commerce retailers as an effective solution to the “last-mile†delivery, and consumers' adoption behavior is the key point to apply this emerging technology. The aim of the present study is to empirically test the influence of psychological factors on online consumers’ behavioral intention to adopt it. An extended UTAUT model is developed and 525 structured questionnaires were collected. Empirical results demonstrate that performance expectancy, effort expectancy, social influence and facilitating conditions are positive determinants, while perceived risk was negatively factor to behavioral intention. The difference in the behavioral intention among demographic groups was examined as it might provide an opportunity for developing a new strategy to promote the application of self-service parcel delivery service for last-mile delivery. Keywords: Self-service parcel delivery service; Perceived risk; Perceived satisfaction; UTAUT; China (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:52:y:2020:i:c:s096969891830746x DOI: 10.1016/j.jretconser.2019.101911 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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