Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study

Francisco Espigares-Jurado, Muñoz-Leiva, Francisco, Marisol B. Correia, Carlos M.R. Sousa, Ramos, Célia M.Q. and Faísca, Luís

Journal of Retailing and Consumer Services, 2020, vol. 52, issue C

Abstract: This article focuses on the role played by the images that hotels use on their websites. Under this approach, this study analyses the main image used in a hotel website, considered an area of outstanding interest, which can help to improve the first impression when arriving at the website and, with it, increase the number of bookings. The absence of studies on this matter aroused the interest in it.

Keywords: Eye tracking; Hospitality; Main image; Hotel website; Millennials generation; User type (search for similar items in EconPapers)
JEL-codes: C91 M31 M37 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919304345

DOI: 10.1016/j.jretconser.2019.101906

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