Shedding light on sharing ECONOMY and new materialist consumption: An empirical approach
Alonso-Almeida, MarÃa del Mar,
Jordi Perramon and
Bagur-FemenÃas, Llorenç
Journal of Retailing and Consumer Services, 2020, vol. 52, issue C
Abstract:
In the last decade, the sharing economy has emerged as a business model that improves the use of goods, uses fewer resources than traditional markets, increases social interactions and promotes more responsible and environmentally friendly consumption. This has led various authors to propose that the sharing economy could be a business model that will change consumers’ relationship to objects and the materialistic lifestyle. This exploratory research is, to the best of our knowledge, the first to specifically identify a new consumer materialism with the sharing economy. To this end, a survey was conducted among 384 participants in the sharing economy, identifying not only the drivers of the new materialism but also their impact on consumption.
Keywords: New materialism; New consumption; Sharing economy; P2P consumption (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (14)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919304734
DOI: 10.1016/j.jretconser.2019.101900
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