An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China

Constantinos-Vasilios Priporas, Yan Chen, Shasha Zhao and Hui Tan

Journal of Retailing and Consumer Services, 2020, vol. 53, issue C

Abstract: Although counterfeiting has been discussed in the literature, research focusing on the newly-emerged upper-middle class from emerging economies remains scarce. The aim of this exploratory study is to uncover the new upper-middle class consumers’ attitudes towards counterfeiting in China. Qualitative research method was adopted to provide richer and deep information on the research questions. Through semi-structured in-depth interviews with members of the Chinese upper-middle class in Beijing, this study reveals that upper-middle class consumers present a distinctive view in counterfeiting in that they believe counterfeiting not only causes grave welfare related consequences and loss of trust in the legal system, but also seriously interferes with the order of the market.

Keywords: Counterfeit; Consumer behavior; Upper-middle class; China (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:53:y:2020:i:c:s0969698918311573

DOI: 10.1016/j.jretconser.2019.101959

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