 Viability of Amazon’s driven innovations targeting shoppers’ impulsivenessMaya F. Farah and Zahy B. Ramadan Journal of Retailing and Consumer Services, 2020, vol. 53, issue C Abstract: The growth of new technological innovations has given rise to a highly digitized retailing world that is re-defining the consumer purchase journey. Innovations, such as Amazon's Alexa, Dash-buttons (physical and virtual), and Spark, have indeed led to the creation of an Omni-channel journey that reshaped the shopping experience. Such tech-disruptions are likely to have a significant bearing on shoppers, brands and retailers, which is expected to vary between the short and the long-term. A quantitative research based on 600 U.S. Amazon customers studied the long-term incremental sales effect of e-retailers' tech innovations when driven by impulsive shopping behavior. The findings show that while retailers' tech-driven solutions would increase shoppers' impulsiveness, and hence sales, their continued interaction with such purchasing solutions would decline over time, making the overall innovation cycle much shorter. Keywords: Disruptive technology; E-commerce; WOM; Impulsive buying; Affective experience; Amazon (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:53:y:2020:i:c:s0969698919309452 DOI: 10.1016/j.jretconser.2019.101973 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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