Exploring the system of digitised retail designâ€”flattening the ontology
Madsen, Signe MÃ¸rk and
Journal of Retailing and Consumer Services, 2020, vol. 54, issue C
The objective of this article is to combine the two dominant perspectives of retail designâ€” design and businessâ€”through systems thinking and flat ontology, in order to understand the â€˜storeâ€™ as designed by retail designers in the new digital area. Using an abductive case study of the Danish retail design world, this article connects actors into a system, redefines 'the storeâ€™ as an interface between retailer and customer, and attaches the metaphors â€˜observed universeâ€™ and â€˜extended selfâ€™ of owner managers to collectively designed spaces. The implication of the study is a retail design (and business) canvas.
Keywords: Retail design; Systems thinking; Omnichannel; Universe; Flat ontology (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919310124
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