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Retail entrepreneurs’ exit intentions: Influence and mediations of personality and job-related factors

Arto Lindblom, Taru Lindblom and Heidi Wechtler

Journal of Retailing and Consumer Services, 2020, vol. 54, issue C

Abstract: In this study we investigate retail entrepreneurs' exit intentions by focusing on their job satisfaction, job-related stress, customer orientation, and dispositional optimism. We develop and test four hypotheses with structural equation modelling on a sample of 365 retail entrepreneurs. Our results indicate that dispositional optimism is a substantial driver of retail entrepreneurs’ customer orientation and job satisfaction. Dispositional optimism also decreases their job-related stress. We also find that both customer orientation and job-related stress mediate the relationship between dispositional optimism and job satisfaction prior to exit intentions. Finally, we found that job satisfaction has a mediating effect on the relationship between job-related stress and exit intentions.

Date: 2020
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DOI: 10.1016/j.jretconser.2020.102055

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