Economics at your fingertips  

Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps

Tae Hyun Baek and Sukki Yoon

Journal of Retailing and Consumer Services, 2020, vol. 54, issue C

Abstract: The authors conduct two studies to examine how time urgency affects consumer responses to mobile reward apps. For participants who have made high progress toward reaching goals, short expiration dates (“collect 10 stamps for a free coffee by tomorrow†) cause to-go framing (†2 more stamps to go†) to be more effective than to-date framing (†8 stamps collected so far†), but for participants who have a long way to go before reaching the goal, short expiration dates cause to-date framing to be more effective than to-go framing. However, a long expiration date produced no difference between to-go and to-date framings, under both high and low progress.

Keywords: Mobile reward apps; Goal progress framing; Time urgency; Perceived goal importance; Progress level (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1016/j.jretconser.2020.102046

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Haili He ().

Page updated 2020-06-13
Handle: RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919310549