Retailing and consumer services at a tipping point: New conceptual frameworks and theoretical models
Justin Paul and
Journal of Retailing and Consumer Services, 2020, vol. 54, issue C
This article gives an overview of recent developments in the retailing and consumer services taking into account that those services are at a tipping point in this era of globalization, technology and competition. We develop a four dimensional matrix based on Problems, Challenges, Threats and Opportunities (PCTO) from the retailersâ€™ point of view. Finally, we call for future research in this area using unexplored theories such as Prospect theory, Masstige theory, Dynamic capability theory, Diffusion of innovation theory.
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919312573
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