Exploring the determinants of usage continuance willingness for location-based apps: A case study of bicycle-based exercise apps

Chia-Chen Chen, Kuo-Lun Hsiao and Wan-Chen Li

Journal of Retailing and Consumer Services, 2020, vol. 55, issue C

Abstract: This paper investigates how mobile app design and social media can be used to influence the intention for continued use of location-based mobile apps. Uses and gratification theory and information systems success model are used to explore the key factors of continued usage intention. Three hundred and fifty-six valid questionnaires were collected to test the research model. The results showed that perceived usefulness, enjoyment, sense of belonging would significantly influence the usage habit and satisfaction of bicycle-based exercise app. In particular, the habit and satisfaction had strong impact on the intention for continued use. This study extended the findings of exercises with mobile apps and provided implications for the developers and operators of fitness and leisure-oriented apps.

Keywords: Location-based mobile apps; Social motivation; Habit; Continued willingness to use (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:55:y:2020:i:c:s0969698920300722

DOI: 10.1016/j.jretconser.2020.102097

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