Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption

Janne Hepola, Leppäniemi, Matti and Heikki Karjaluoto

Journal of Retailing and Consumer Services, 2020, vol. 57, issue C

Abstract: This paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users of mobile music (n = 596) and mobile parking (n = 297) services. The partial least squares method was applied to analyze the data. In line with expectations, the findings show that attitude and satisfaction are superior drivers of service continuance intention compared to CE when service is used for utilitarian reasons. In contrast, when service consumption is driven by hedonic reasons, CE is a stronger driver than satisfaction. However, no evidence for the superiority of CE over attitude was found in the hedonic context.

Keywords: Consumer engagement; Attitude; Satisfaction; Hedonic consumption; Utilitarian consumption (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:57:y:2020:i:c:s0969698919315425

DOI: 10.1016/j.jretconser.2020.102232

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