Mall experiences are not universal: The moderating roles of national culture and mall industry age

Shaked Gilboa, Iris Vilnai-Yavetz, Vince Mitchell, Adilson Borges, Kwabena Frimpong and Nourdine Belhsen

Journal of Retailing and Consumer Services, 2020, vol. 57, issue C

Abstract: Faced with rising competition from innovative retail channels, the primary competitive advantage of shopping malls lies in the unique set of experiences they can provide. A widely accepted assumption in the mall literature is that the contribution of mall experiences to equity and loyalty is stable, positive, and universal. Here shoppers from four countries (England, France, Israel, and Morocco) reported their mall experiences (seductive, social, and recreational). These experiences impact loyalty through mall equity differentially in each country. National culture and mall industry age moderate positive mall outcomes, challenging previous assumptions about standardization across countries as the best approach to mall management.

Keywords: Mall experience; Mall equity; Shoppers' loyalty; Hofstede cultural dimensions; Age of mall industry (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698920304926
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920304926

DOI: 10.1016/j.jretconser.2020.102210

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().