Mobile payment and online to offline retail business models

Shu-Hsien Liao and Ling-Ling Yang

Journal of Retailing and Consumer Services, 2020, vol. 57, issue C

Abstract: Mobile payments are services that use mobile devices to make payments. When digitalization moves across channel boundaries, online to offline channel retail will expand. Online to offline retailing will become the future retail owner stream and retail operators will move from cross-channel or multi-channel to omni-channel. This study investigates a market survey in Taiwan developing a data mining analytics including clustering analysis and association rules based on a snowflake schema database design. The role of mobile payment is determined in terms of new retail payment mechanism that promotes a better consumer purchase experience in an online to offline business environment.

Keywords: Mobile payment; Retail channels; Retail business models; Online to offline; Data mining (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (22)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920307220

DOI: 10.1016/j.jretconser.2020.102230

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