Impact of online convenience on mobile banking adoption intention: A moderated mediation approach

Charles Jebarajakirthy and Amit Shankar

Journal of Retailing and Consumer Services, 2021, vol. 58, issue C

Abstract: The purpose of this study to investigate the effect of online convenience dimensions on mobile banking (m-banking) adoption intention using a comprehensive moderated mediation framework. A total of 446 responses from Indian banking users were received using systematic sampling. The covariance-based structural equation modelling and PROCESS macro were used to examine the hypotheses. The results indicated that access convenience, transaction convenience, benefit convenience, and post-benefit convenience have a crucial impact on m-banking adoption intention. The perceived hedonic values and perceived utilitarian values mediate the effects of convenience dimensions on m-banking adoption intention. The study's findings will help banks to identify which dimension/s of online convenience they should focus on over m-banking platforms to enhance adoption intention. As, “Convenience†plays a crucial role in mobile commerce adoption intention. This study attempts to examine how convenience dimensions affect m-banking adoption intention.

Keywords: Convenience; Mobile banking; Adoption intention; Perceived hedonic values; Perceived utilitarian values; Perceived security concern (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (37)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:58:y:2021:i:c:s096969892031331x

DOI: 10.1016/j.jretconser.2020.102323

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