Understanding local food consumption from an ideological perspective: Locavorism, authenticity, pride, and willingness to visit

Sun-Hwa Kim and Ran Huang

Journal of Retailing and Consumer Services, 2021, vol. 58, issue C

Abstract: Extant research on local food consumption is emerging yet limited. This study aims tofill a void to test locavorism as a second-order construct and its effects on authenticity,pride, and willingness to visit. Further, the boundary condition of the effect oflocavorism is also explored. Results suggest that restaurant managers that endeavorto offer locally-sourced menus need to emphasize the characteristics of locavorism(i.e., lionization, opposition, and communalization) when marketing to locavores as atarget consumer group. This study provides valuable insights into local foodconsumption behavior within the restaurant context by examining the factors andeffects of locavorism.

Keywords: Authenticity; Involvement; Locally-sourced restaurant; Pride; Locavorsim (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698920313382
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313382

DOI: 10.1016/j.jretconser.2020.102330

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().