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Making decision with an alternative mind-set: Predicting entrepreneurial intention toward f-commerce in a cross-country context

Mohammad Ali Ashraf, Mirza Mohammad Didarul Alam and Lidia Alexa

Journal of Retailing and Consumer Services, 2021, vol. 60, issue C

Abstract: Facebook commerce (f-commerce) is a relatively new online entrepreneurial initiative that employs Facebook as an electronic space to promote and implement commercial trades. Available empirical research on f-commerce indicates that research on factors affecting entrepreneurial intention toward f-commerce is sparse. Grounded on the theory of bounded rationality, this paper investigates the drivers of f-commerce entrepreneurial intention of young generation on a cross-nationality basis. Data were gathered from the young pool of senior university students from three countries through self-administered questionnaire. The data were analyzed utilizing PLS-SEM. Findings indicate that all of the predictors appear to be robust in predicting f-commerce entrepreneurial intention of the young adults of all three countries. These outcomes will help potential young entrepreneurs in selecting f-commerce entrepreneurship as an option for their future career.

Keywords: Attitude; Perceived behavioral control; Reliability; Self-efficacy; f-commerce entrepreneurial intention; Bounded rationality (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1016/j.jretconser.2021.102475

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