Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation

Benedetta Grandi, Steve Burt and Maria Grazia Cardinali

Journal of Retailing and Consumer Services, 2021, vol. 61, issue C

Abstract: Nutritional information and the visibility of healthier food products inside the store are believed to be important variables in helping shoppers to make healthy choices. However, there remain gaps in our understanding of how consumers select healthy products and how they include complex nutritional information in the decision-making process, in a stimuli rich environment. This research tests the impact of different combinations of stimuli (information and space management) on the selection of healthier products.

Keywords: Shelf-display; Healthy choices; Nutritional information; Coloured labels (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921000886

DOI: 10.1016/j.jretconser.2021.102522

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