 Analyzing the relationship between CSR and reputation in the banking sectorRuiz, Belén and GarcÃa, Juan A. Journal of Retailing and Consumer Services, 2021, vol. 61, issue C Abstract: Theoretical studies form the core of the literature on the relationship between corporate social responsibility (CSR) and bank reputation, with few empirical applications discussing the validity of these theoretical proposals. Additionally, the evidence for the links between CSR aspects and bank reputation is inconclusive. This study aims to shed light on the impact of CSR on bank reputation. First, a systematic review of the literature on the empirical studies that relates CSR to bank reputation is performed. These studies indicate significant discrepancies in the measurement of CSR and its links with bank reputation. Second, an empirical study is presented in order to test the impact that CSR (employer branding, integrity and social action) has on the reputation of leading banks in the United Kingdom and Spain. The results obtained call into question the ability of CSR to improve a banking reputation in an unstable financial system. Keywords: Employer branding; Integrity; Social action; Financial crisis (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001181 DOI: 10.1016/j.jretconser.2021.102552 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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