Building value with packaging: Development and validation of a measurement scale

Ana Dopico-Parada, López-Miguens, María Jesús and à lvarez-González, Paula

Journal of Retailing and Consumer Services, 2021, vol. 63, issue C

Abstract: In the absence of studies that include holistically all the current functionalities of packaging, this research develops and validates at confirmatory level a third-order scale for measuring the functional value of packaging. The measure accounts for protection, convenience, portability & storage, information, branding, engagement, sustainability and economy and considers active and intelligent functions. The psychometric properties of the scale are analysed in a total of 5 studies. Results indicates that protection, sustainability and information are the most relevant functions. This scale amounts to a useful tool that can serve as a framework for managers in numerous sectors.

Keywords: Packaging; Functional value; Scale; Consumer (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002514

DOI: 10.1016/j.jretconser.2021.102685

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