Ethics support through rapport: Elaborating the impact of service provider rapport on ethical behaviour intention of the tourists

Widya Paramita, Naila Zulfa, Rokhima Rostiani, Yulia A. Widyaningsih and Mahfud Sholihin

Journal of Retailing and Consumer Services, 2021, vol. 63, issue C

Abstract: Tourism research is concerned about increasing tourist visits yet simultaneously reducing the negative impact of tourism activities for the local communities by promoting the ethical behaviour of the tourists built upon the broaden-and-build theory of positive emotions, this research aims to test the influence of tourism service provider rapport on ethical behaviour intention of the tourists. Specifically, we propose that service provider rapport induces happiness that broadens moral cognition and build personal resources to perform ethical behaviour. Using a scenario-based survey, we found that happiness induced by service provider rapport can improve ethical behaviour. Moreover, happiness also elevates tourist's moral identity centrality, leading to ethical judgment and ethical behaviour intention. Thus, moral identity and ethical judgment are not stable for an individual. The theoretical contributions and practical implications are discussed further.

Keywords: Tourism; Moral identity; Service provider rapport; Happiness; Ethical behaviour intention (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002599

DOI: 10.1016/j.jretconser.2021.102693

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