Consumer acceptance of irradiated food and information disclosure – A retail imperative

Clare D'Souza, Vanessa Apaolaza, Patrick Hartmann, Brouwer, Anne Renée and Ninh Nguyen

Journal of Retailing and Consumer Services, 2021, vol. 63, issue C

Abstract: There is substantial contribution in the literature for understanding the complex nature of irradiated foods, the growing importance and the controversial views expended by consumers, yet acceptance of these foods for many have not met with optimal recognition. The study extends the theory of planned behaviour antecedents to analyse independent determinants and the influences of risk and trust. The indirect effects are also examined. The study uses multigroup analyses to identify whether consumer's concerns on information for irradiated foods act as moderators in order to provide a better explanatory power.

Keywords: Irradiated foods; Risk; Information; Trust; And TPB (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002654

DOI: 10.1016/j.jretconser.2021.102699

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