Mobile shopping intensity: Consumer demographics and motivations

Jianwei Hou and Kevin Elliott

Journal of Retailing and Consumer Services, 2021, vol. 63, issue C

Abstract: To investigate how consumer demographics and motivations may influence their mobile shopping intensity.

Keywords: Mobile shopping; Mobile shopping intensity; Demographics; Convenience seeking; Bargain hunting; Enjoyment seeking; Perceived usefulness; Ease of use; Innovativeness (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003076

DOI: 10.1016/j.jretconser.2021.102741

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