M-atmospherics: From the physical to the digital

Steven W. Rayburn, Sidney T. Anderson, Gail M. Zank and Imani McDonald

Journal of Retailing and Consumer Services, 2022, vol. 64, issue C

Abstract: This research draws on the stimulus-organism-response framework to explore how traditional, physical atmospheric variables relate to consumers’ internal value responses to the m-shopping experience. Further, this research exposes how fulfillment of consumers’ utilitarian and hedonic values relate to consumers’ experience of flow while shopping and their intentions to return to the m-shopping platform. Findings suggest the stimulus-organism-response framework provides a viable perspective on the design of mobile shopping experiences. Moreover, traditional atmospheric variables influence consumers’ shopping experiences in the mobile context. Theoretical and practical implications are provided.

Keywords: M-Shopping; Atmospherics; M-Atmospherics; Retail; Hedonic shopping value; Utilitarian shopping value; Stimulus-organism-response framework (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003489

DOI: 10.1016/j.jretconser.2021.102782

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