Online personalized recommended product quality and e-impulse buying: A conditional mediation analysis

Seth Ampadu, Yuanchun Jiang, Emmanuel Debrah, Collins Opoku Antwi, Eric Amankwa, Samuel Adu Gyamfi and Richard Amoako

Journal of Retailing and Consumer Services, 2022, vol. 64, issue C

Abstract: Consumer lifestyle and purchasing behavior have been significantly transformed over the past few years. At present, internet technologies make it possible for consumers to order goods and services on a go or in real-time without physically visiting traditional store outlets. This phenomenon calls for a change in marketing strategy to be able to reach consumers wherever they are. Accordingly, online marketing techniques such as personalized product/service recommendation, which makes products available to consumers, optimizing their interests and buying experience, are primal to market development.

Keywords: Recommended product quality; e-impulse buying; Online review stimuli; Satisfaction; Product image (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003556

DOI: 10.1016/j.jretconser.2021.102789

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