EconPapers    
Economics at your fingertips  
 

When e-commerce becomes more human by transposing the hospitality concept to merchant websites

Soffien Bataoui

Journal of Retailing and Consumer Services, 2022, vol. 65, issue C

Abstract: This research mobilizes the concept of hospitality, which is strongly anchored in human values, in the field of e-commerce. It demonstrates the relevance of drawing on the concept of hospitality in the context of e-commerce as well as how to do so. Based on a quantitative study of a sample of French consumers (n = 215), this research also shows how the hospitality of a commercial website impact the emotional reactions with positive and negative valence and the approach/avoidance behaviors towards the website.

Keywords: Virtual hospitality; e-commerce; Affective reactions; Approach; Avoidance behaviors (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698921003970
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921003970

DOI: 10.1016/j.jretconser.2021.102831

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

 
Page updated 2022-03-26
Handle: RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921003970