The role of brand experience, brand resonance and brand trust in luxury consumption

Rehan Husain, Justin Paul and Bernadett Koles

Journal of Retailing and Consumer Services, 2022, vol. 66, issue C

Abstract: Consumption of luxury brands has been rising significantly, particularly in emerging economies.

Keywords: Brand experience; Brand resonance; Brand trust; Consumer involvement; Luxury consumption; Luxury consumers. (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:66:y:2022:i:c:s0969698921004616

DOI: 10.1016/j.jretconser.2021.102895

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