Impacts of COVID-19 on the post-pandemic behaviour: The role of mortality threats and religiosity

Gomaa Agag, Sameh Aboul-Dahab, Yasser Moustafa Shehawy, Hawazen O. Alamoudi, Majed D. Alharthi and Ziad Hassan Abdelmoety

Journal of Retailing and Consumer Services, 2022, vol. 67, issue C

Abstract: This study explores the influence of intra-pandemic perceptions on travellers' post-pandemic hotel booking behaviour among crisis-resistant travellers and crisis-sensitive groups. It also examines the moderating role of mortality threats and religiosity on these behaviours. We collected quantitative data utilising survey method via questionnaires to address various levels of the research. We used PLS-SEM to evaluate our proposed model. We collected data from 1580 who had booked hotels in Egypt. Our study indicated that intra-pandemic perception has a stronger effect on travellers’ post-pandemic hotel booking behaviours if the travellers are less religious and feel deeply threatened by the idea of their own level of mortality. Moreover, it revealed that intra-pandemic perceptions had a stronger association with post-pandemic planned behaviour for travellers who chose to cancel their hotel booking plans. Our study also indicated that emergency public information plays a critical role in influencing post-pandemic planned behaviour. Our study offers effective strategies to aid hospitality and tourism practitioners when risky and threating situations such as COVID-19 arise, specifically in the period of response and recovery.

Keywords: COVID-19; Intra-pandemic perceptions; Post-pandemic hotel booking behaviour; Emergency public information; Mortality threats; Religiosity; Crisis-resistant and crisis-sensitive travellers (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922000571

DOI: 10.1016/j.jretconser.2022.102964

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