The impact of service robots in retail: Exploring the effect of novelty priming on consumer behavior

Yawei Wang, Qi Kang, Shoujiang Zhou, Yuanyuan Dong and Junqi Liu

Journal of Retailing and Consumer Services, 2022, vol. 68, issue C

Abstract: This study aims to bridge a gap in the extant research by examining consumer behavior that is unrelated to, but elicited by, service robots. The results of six studies showed that participants primed with robots (vs. humans) were more likely to engage in exploratory consumption behaviors. This effect was mediated through the elicitation of a sense of novelty, affected by the degree of service robots' intelligence and moderated by consumers' subjective knowledge. The study also examines different types of exploratory buying behaviors that have implications for marketers' and retailers’ use of service robots to promote exploratory consumption.

Keywords: Service robot; Novelty priming effect; Exploratory consumption behavior (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922000959

DOI: 10.1016/j.jretconser.2022.103002

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