User preference mining based on fine-grained sentiment analysis

Yan Xiao, Congdong Li, Thürer, Matthias, Yide Liu and Ting Qu

Journal of Retailing and Consumer Services, 2022, vol. 68, issue C

Abstract: User preference mining is an application of data mining that attracts increasing attention. Although most of the existing user preference mining methods achieved significant performance improvement, the sentiment tendencies of users were seldom considered. This paper proposes fine-grained sentiment analysis for preference mining. The powerful feature representation capabilities of deep neural networks have significantly improved the performance of fine-grained sentiment analysis. But two main challenges remain when using deep neural network models: incomplete user feature extraction and insufficient interaction. In response, a pre-training language model is employed to encode user features to fully explore potential interests of users, a linguistic knowledge model is introduced to assist the encoding, a multi-scale convolution neural network is adopted to capture text features at different scales and fully utilize the text information, and the fine-grained sentiment analysis task is modeled as a sequence labeling problem to explore the sentiment polarity of user evaluation. Experiments on a user review data set are used to verify the new approach. Experimental results of precision, recall rate and F1-value show that the proposed approach performs better, and is more effective than baseline models. For example, the F1-value is increased by 4.27% compared to the best performing baseline model. Findings have important implications for research and practice.

Keywords: Fine-grained sentiment analysis; User preference mining; Sequence labeling; Conditional random field (CRF) (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698922001060
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001060

DOI: 10.1016/j.jretconser.2022.103013

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().