What do tourists look like to destination residents? Development of a tourist image scale from a high cultural distance perspective

Wei Qiu, Yan Chen, Xin Zheng and Xingyang Lv

Journal of Retailing and Consumer Services, 2023, vol. 70, issue C

Abstract: Destination image has long been an important topic in tourism marketing research. However, tourist image has been largely ignored. The purpose of this study was to develop a scale to measure tourist image in contexts of high cultural distance, taking Chinese tourists and UK residents as an example. Following initial item production, scale refinement, exploratory factor analysis, confirmatory factor analysis, and a criterion variable test, a 12-item scale in 4 dimensions (Respect, Friendliness, Appearance, Negative impression) was validated. This study innovatively extends the measurement of tourist image from contexts of low cultural distance to high cultural distance and shows the gradual nature of tourists' image perception from limited, increasing and highest level. The findings provide insights relevant to the civic education and the public diplomacy strategies of tourist source countries and sustainable development of destination tourism supported by both tourists and local residents.

Keywords: Tourist image; Destination image; Residents' perception; Scale development; Self-disclosure (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698922002338
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002338

DOI: 10.1016/j.jretconser.2022.103140

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().