Effects of in-store information quality and store credibility on consumer engagement in green retailing

Prashant Kumar and Utkarsh,

Journal of Retailing and Consumer Services, 2023, vol. 71, issue C

Abstract: Literature has reported that store-level information is crucial in determining consumer engagement with green stores. This study examines the effects of in-store (green) information quality on consumer engagement behaviours and mediating effects of store credibility. Moreover, the study reveals whether consumer passion for the environment moderates the effect of in-store (green) information quality on store credibility. Statistical analyses of useable data from 763 respondents examined the relationships. Credibility emerged as a key mechanism to enhance the effects of information quality on consumer engagement. Thus, this study extends theoretical discussions on information quality, consumer passion, and consumer engagement for green retailing.

Keywords: In-store information quality; Consumer passion; Consumer engagement behaviours; Green marketing (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922002880

DOI: 10.1016/j.jretconser.2022.103195

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