Personal values and impulse buying: The mediating role of hedonic shopping motivations

Filipe Coelho, Inês Aniceto, Cristela Maia Bairrada and Pedro Silva

Journal of Retailing and Consumer Services, 2023, vol. 72, issue C

Abstract: This research is the first to examine how personal values (resultant conservation and resultant self-enhancement) relate to impulse buying, and how hedonic shopping motivations mediate this relationship. We draw on information from a preliminary sample of 510 Portuguese respondents and a MTURK sample of 249 Americans, and use structural equations modeling to test the research model. The results from both samples denote some consistency, showing that both resultant self-enhancement and resultant conservation are indirectly related to impulse buying, highlighting a mediating role for hedonic shopping motivations.

Keywords: Impulse buying behaviors; Personal values; Hedonic shopping motivations (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003290

DOI: 10.1016/j.jretconser.2022.103236

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