Coping strategies and intended change of shopping habits after the Corona pandemic – Insights from two countries in Western and Eastern Europe

Stephan Zielke, Marcin Komor and Schlößer, Andrea

Journal of Retailing and Consumer Services, 2023, vol. 72, issue C

Abstract: The Corona pandemic forced customers to develop strategies to cope with the situation and switch to alternative channels during lockdowns. This raises the question if such behavioral changes are only short-term or if consumers’ shopping habits change in the long run and thus cause or accelerate structural change in retailing. We analyze such immediate reactions and intended changes in habits using qualitative interviews conducted in Germany and Poland. Results show that German respondents had stronger intentions to support physical stores after the pandemic, while Polish respondents had stronger intentions to continue increased online shopping. Different retail structures explain these findings.

Keywords: Corona; Covid; Channels; Retail structure; Shopping behavior (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698923000024
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000024

DOI: 10.1016/j.jretconser.2023.103255

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().