Reducing waste management challenges: Empirical assessment of waste sorting intention among corporate employees in Ghana

Gibbson Adu-Gyamfi, Ama Nyarko Asamoah, Emmanuel Nketiah, Bright Obuobi, Mavis Adjei, Dan Cudjoe and Bangzhu Zhu

Journal of Retailing and Consumer Services, 2023, vol. 72, issue C

Abstract: Waste sorting is seen as an effective and efficient step in annihilating the challenges of solid waste generation, promoting a circular economy, public health, and environmental sustainability. For total public acceptance and participation, it is crucial to understand what motivates and compels consumers to separate waste. Consequently, this study investigates corporate employees’ intention to sort waste in Ghana. The study augmented the theory of reasoned action with convenience, environmental consciousness, hedonic motivations, and awareness of benefits. 401 valid survey responses were statistically assessed using structural equation modeling. Results showed that the conceptual framework accounted for 65.4% of the variance. Attitude, subjective norm, environmental consciousness, awareness of benefits, convenience, and hedonic motivations were positive and significant toward waste sorting intention. Awareness of benefits influenced attitude but not convenience. Also, subjective norms positively and significantly influenced environmental consciousness and hedonic motivation. An ANOVA analysis confirmed the effect of gender, age and education on the inclination to sort waste. Hospitality and Educational sector employees had a higher inclination and intention to sort waste. The study advances literature and understanding on waste sorting among corporate employees and suggests practical solutions for ensuring total embrace and participation in sorting waste.

Keywords: Environmental consciousness; Theory of reasoned action (TRA); Waste sorting; Hedonic motivations; Waste management; Ghana (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000085

DOI: 10.1016/j.jretconser.2023.103261

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