Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective

Choon Fu Goh, Chiau Ming Long, Nur Aisyah Humaira Fedelis, Halimaton Hamdan, Soo Cheng Chuah, Sook Fern Yeo, Cheng Ling Tan and Tin Wui Wong

Journal of Retailing and Consumer Services, 2023, vol. 72, issue C

Abstract: Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Malaysia consumer decisions in nano-based PCN products purchase by consumption values theory (n = 181). The moderating effect of nano labelling on consumption decisions is examined. Nano labelling is found to strengthen the relationship between epistemic value and consumption decisions. The knowledge-based consumption decisions can be misled by inappropriate label information that has implications for policy makers and marketing practitioners.

Keywords: Pharmaceutical; Cosmeceutical; Nutraceutical; Nanotechnology; Consumption values theory (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000176

DOI: 10.1016/j.jretconser.2023.103270

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