Where to internationalise and why: Country selection by restaurant franchises

González-Márquez, Rafael, Rosa-Díaz, Isabel María, Caro-González, Francisco Javier and Galán-González, José Luis

Journal of Retailing and Consumer Services, 2023, vol. 72, issue C

Abstract: This paper analyses the factors that influence the selection of markets, as well as the process developed in the first stages of internationalization of small and medium-sized franchises.

Keywords: Franchising; International market selection; Restaurants (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000346

DOI: 10.1016/j.jretconser.2023.103287

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