Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method

Anuj Verma, Debarun Chakraborty and Meenakshi Verma

Journal of Retailing and Consumer Services, 2023, vol. 73, issue C

Abstract: Food delivery applications (FDAs) have altered the way customers order and consume food. This was compounded by the COVID-19 pandemic, which imposed restrictions on people's mobility. In this study, the authors have tried to determine which barriers affect consumers' emotions and feelings, leading to satisfaction, repeat visit, and WOM recommendations.

Keywords: Food delivery apps (FDAs); Repeat purchase; Customer satisfaction; Word of mouth; Innovation resistance theory (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001169

DOI: 10.1016/j.jretconser.2023.103369

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