Interactive and synergistic relationships among different types of innovations

Jeong-Bin Whang, Woojung Chang and Jong-Ho Lee

Journal of Retailing and Consumer Services, 2023, vol. 74, issue C

Abstract: The coronavirus (COVID-19) pandemic has not only led to rapid innovation but also shortened the innovation cycle. By comparing the manufacturing and service industries, this study investigated the controversial relationship between product and process innovation from a long-term perspective and examined the synergistic effects of diverse types of innovation on firm performance. Recent five-year Korean Innovation Survey data showed that product and process innovation had interrelationships rather than a one-way sequential relationship. Furthermore, the four different innovation activities have synergistic effects on the firms’ financial performance.

Keywords: Innovation; Interactive and synergistic relationships; Firm performance (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001698

DOI: 10.1016/j.jretconser.2023.103422

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