Switching up the delivery game: Understanding switching intention to retail drone delivery services

Rohana Sham, Han Xi Chong, Eugene Cheng-Xi Aw, Thahira Bibi Tkm Thangal and Noranita binti Abdamia

Journal of Retailing and Consumer Services, 2023, vol. 75, issue C

Abstract: Drone delivery services have been gaining momentum in retail due to the surge in digital commerce, and retail giants are seen making significant progress in delivering parcels with minimal human intervention. However, the wider diffusion of drone delivery services requires an in-depth understanding of consumers' switching intention from traditional delivery services to drone delivery services. To address this gap, the present study aims to propose and validate an asymmetric model encompassing innovation barriers, shopping motivations, and individual differences (i.e., inertia and affinity for technology interaction) in understanding consumers’ switching intention. An online survey was conducted. The data was analyzed using fuzzy set qualitative comparative analysis (fsQCA). The results revealed five configurations with different combinations of causal antecedents.

Keywords: Drone delivery; Switching intention; Retail; Innovation barriers; Shopping motivations; Individual differences (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698923002254
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002254

DOI: 10.1016/j.jretconser.2023.103478

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().