Identifying and examining the role of pop-up store design: A mixed-methods study

Yuchen Ye, Yikai Yang and Qi Huang

Journal of Retailing and Consumer Services, 2023, vol. 75, issue C

Abstract: Pop-up store design has become critical in achieving marketing-motivated and sales-motivated goals. Nevertheless, a lack of holistic and systematic research on pop-up store design prevents retailers from evaluating and leveraging the value of design. This paper uses a mixed-methods investigation combining qualitative and quantitative approaches to classify the pop-up store design factors and examine their effects on consumer behavior. The results suggest that three dimensions of pop-up store design, namely sign, style, and layout elements, positively affect brand attitude and purchase intention through the mediating effect of store image. This research offers theoretical and managerial implications for pop-up retailing.

Keywords: Pop-up store; Store design; Store environment; Brand attitude; Purchase intention; Mixed-methods (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002503

DOI: 10.1016/j.jretconser.2023.103503

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