Ethical food consumption drivers in Japan. A S–O-R framework application using PLS-SEM with a MGA assessment based on clustering

Ana Catarina Morais, Akira Ishida and Ruriko Matsuda

Journal of Retailing and Consumer Services, 2024, vol. 76, issue C

Abstract: Humanity's lifestyle and consumption patterns have a tremendous impact on the environment. The present research focused on understanding the profile and the decision-making process of ethical food consumers in the Japanese market. To determine the main drivers of behaviour, a Stimulus-Organism-Response (S–O-R) model with Stimulus-Response (S–R) direct paths was tested via a Partial Least Squares Structural Equation Modelling (PLS-SEM). Next, the groups resultant of a two-step clustering technique between Pro-Environmental Behaviours (PEB) like recycling and reducing waste were used as a basis of a multi-group analysis. The first step of the clustering comprised a hierarchical algorithm, and the second a K-Medoids application. Evidence suggests ethical food consumption in Japan is bound to intention, knowledge, price, and certification recognition. The multi-group analysis implied an overall difference across the three groups defined, but the results were not conclusive at a pairwise level.

Keywords: Ethical consumption; Japan; Stimulus-organism-response framework (S–O-R); Partial least squares structural equation modelling (PLS-SEM); Multi-group analysis (MGA); Clustering; Behavioural models (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003077

DOI: 10.1016/j.jretconser.2023.103556

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