Pharmacies providing health services: Attitudes toward eHealth in Italy

Nicola Cobelli, Fabio Cassia, Alessandro Zardini and Volker G. Kuppelwieser

Journal of Retailing and Consumer Services, 2024, vol. 76, issue C

Abstract: The psychological factors behind pharmacists' inclination to adopt new technologies in pharmacies are intricate. However, the factors influencing pharmacists’ usage of one such technology, telemedicine, remain unexplored in the literature. In this study, we explore the factors behind attitude formation for telemedicine adoption to address this research gap. We have based our study on the unified theory of acceptance and use of technology model, combining it with the self-determination theory and the social identity theory. A cross-sectional approach was adopted, with data collected from 153 pharmacy owners in Italy from September 2021 to May 2022 via a survey. Predictive model evaluation utilizing PLS-SEM revealed that performance expectancy has the most intense effects on adoption intention. Furthermore, effort expectation and social influence significantly influence adoption intention, albeit not as strongly as performance expectancy.

Keywords: Innovation; Retailing; Digitalization; eHealth; Telemedicine; Citizenship (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698923003193
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003193

DOI: 10.1016/j.jretconser.2023.103568

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().