Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions

Aman Kumar, Amit Shankar and Preeti Nayal

Journal of Retailing and Consumer Services, 2024, vol. 77, issue C

Abstract: This research investigates how various personality traits influence individuals' inclination to engage with the metaverse. The study gathered 332 responses to assess the hypotheses derived from both the Big Five personality traits and the Dark Triad personality framework. The study also investigates the mediating effect of attitude towards the metaverse and the moderating role of fear of missing out (FOMO). The findings suggest that extraversion, agreeableness, neuroticism, narcissism, machiavellianism and psychopathy have a significant impact on the intention to use metaverse. Further, attitudes towards the metaverse and FOMO are found be to significant mediator and moderator, respectively. Finally, artificial neural network (ANN) results reveal narcissism to be the most important predictor of intention to use metaverse. This research makes a valuable contribution to the field of personality traits and offers insights to marketers regarding the personality traits that are more inclined to embrace the metaverse.

Keywords: Metaverse; Big-Five Personality Traits; Dark Triad; Artificial Neural Network; FOMO (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003909

DOI: 10.1016/j.jretconser.2023.103639

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