Vegan luxury for non-vegan consumers: Impacts on brand trust and attitude towards the firm

Camila Lee Park and Mauro Fracarolli Nunes

Journal of Retailing and Consumer Services, 2024, vol. 77, issue C

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004204

DOI: 10.1016/j.jretconser.2023.103669

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