Generational differences in payment transparency perceptions

Elizabeth J. Parks-Stamm and Sameena M. Flinner

Journal of Retailing and Consumer Services, 2024, vol. 77, issue C

Abstract: Empirical studies often assume cash is more transparent than digital payment. In our pre-registered study, we compared perceptions of Americans from Generation X and the Baby Boomer Generation (currently aged 43–77) to Generation Z (currently 18–26). Whereas older adults perceived cash as significantly more transparent, real, harder to forget, and more painful to spend, young adults saw cash and digital payments as equally transparent, real, easy to forget, and painful to spend. Accessibility of banking information on one's phone was a strong predictor of these differences. In addition, phone alerts for autopayment processing strongly predicted the perceived transparency of autopayments.

Keywords: Payment transparency; Pain of paying; Digital payment technologies; Mobile payment (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004423

DOI: 10.1016/j.jretconser.2023.103691

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